Our April speaker has also tentatively cancelled, and while I am inclined to put together a presentation of my own I am going to hold off on making any announcements for a while until there is better information about just how cautious we need to be with holding public events
In the meantime I will be creating and expanding a knowledge base section for this website to keep the flow of information coming!
If you would like to help in this project, please submit content via the “Contribute to the knowledge base” form on the “contribute” page, or contact me directly via email
KNOWLEDGE BASE ARTICLES
Some security & search visibility steps that are recommended for all WordPress websites
SEO has two components: On page & Off page
SEO can be a noun, verb, person, process, field of study, or a strategy.
SEO is part of Internet Marketing Strategy which includes these strategies:
Obtain visitors(SEO) – Engage – Convert – Retain – Get Ratings/Referrals
Wordpress has an impressive market share of 34% which makes it the single most popular framework around. Flipping this equation tells us that nearly two thirds of site owners probably have little understanding on how WordPress works.
We will cover a high level overview on the default structure of this CMS, how to extend it and how the theming system works. I will also be sharing my somewhat opinionated views on best practices from the perspective of a developer who has repaired dozens of malformed and under-performing websites built by those whose experiments and improvisations with WordPress have failed.
With the advent of Gutenberg and the increasing popularity of other page builders like Beaver Builder the WordPress ecosphere is increasingly embraching drag and drop process to achieve layout configuration. It is important to realize that the data generated via the page builder process generally lives within a single database field.
The holy grail of search engine optimization is the rapid generation of organic search traffic. Eduard Babayan of Bluepen Software (http://www.bluepensoftware.com/) will go through the following outline of how they prepare a site to optimize visibility
Here is a list of the modifications in the child theme